How can glass recyclability be a brand asset? Packaging is your brand’s calling card. It’s a powerful identifier that reminds consumers of what makes your brand special.
Read moreHow can do in-store promotions affect sales of products in glass packaging? Back in January 2020, together with the ANFEVI (Spain’s national association for glass container manufacturers) and international retailer Carrefour, we launched a pilot study to find out just that. Now, a little over two years later, the results are in.
Read more2022 is here, and with it, the International Year of Glass. Kicking off with the opening ceremony at the Palais des Nations in Geneva from 10-11 February 2022 with a keynote speech from Vitaliano Torno, we marked the occasion with our 4th Future Made Clear Q&A on how consumer shopping trends are influencing packaging and how brands and retailers can keep up in the years to come.
Read moreWith issues like health, quality and sustainability being on the top of consumer’s minds, how can choosing glass help your product stand out on busy shelves? In our third LinkedIn Live Q&A session, we brought together the worlds of academia and sales to discuss what glass packaging can say about your brand.
Read moreTo mark Zero Emissions Day on 21 September 2021, we were pleased to welcome some of the brightest technical minds in the glass industry to our second LinkedIn Live Q&A session. With climate neutrality a core question for any company’s future strategy, what’s the glass packaging industry is doing to continue to offer green, sustainable solutions for consumers, brands and retailers, long into the future?
Read moreAhead of World Environment Day, we hosted our first LinkedIn Live Q&A with some of the biggest names in the glass industry. We set out to address the question every brand wants answered: with companies committing to ambitious sustainability targets over the coming decade, how can packaging help brands tell their sustainability story?
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