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How does packaging help build a brand?

Does packaging help build brand identity and shape the consumer experience?

In a world where consumers are overwhelmed by choice of products, how is brand differentiation important and functional to drive their choices? As the first thing consumers see in supermarket aisles or on bar shelves, how can packaging help shape brand identity on busy shelves? In short, can packaging add to the consumer experience, and shape and drive consumer loyalty?

Together with the University of Parma, FEVE took a deeper look into the importance of packaging design in brand differentiation and product enhancement. At a time when the packaging sector is witnessing a push towards standardisation, we explore the role of shapes, colours, textures, decorations and more in harnessing consumers’ attention and delivering a sensorial experience they won’t forget.

Packaging as a Tool for Product Enhancement

Let glass be a part of your brand's story. Download our communications toolkits, and let your brand's sustainability commitments shine on the shelves. Before proceeding to download, we just need a bit of information...

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DOWNLOAD COMMUNICATION MATERIALS

Let glass be a part of your brand's story. Download our communications toolkits, and let your brand's sustainability commitments shine on the shelves. Before proceeding to download, we just need a bit of information...

By checking the box below, you acknowledge that you have read and agree to the Privacy Policy: https://glasshallmark.com/privacy-policy/

Yes, I want to receive this content from FEVE - Glass Hallmark.

Download