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Glass – the endlessly recyclable packaging that never stops protecting

We all strive for a more sustainable future. As people all over Europe are taking more steps to reduce their environmental footprint, they are also becoming more vocal in their expectations that businesses do more to help them make more sustainable choices.

The glass packaging industry has long been a trusted partner for helping businesses and individuals act in line with these desires. Glass is recyclable and protects the integrity of the product inside. As we collectively work towards a more sustainable future, we want to remind the world what they already love about glass and the value it brings in making that future a reality. That’s why we’ve created the Glass Hallmark.

Glass Hallmark Usage Guidelines

From on-pack applications and embossing to inclusion on printed labels, discover how the hallmark can be used to symbolise the commitment we make when we choose glass.


Why use the glass hallmark?

The new glass hallmark is a unique opportunity for brands to address concerns around sustainability, face up to their own commitments, and capture increased value in their products. In short, it’s a symbol of working to a more sustainable future.


Glass Trademark Licence Agreement – September 2021

The glass hallmark is a trademarked communication tool designed by the industry to promote the “recyclability” and “inertness” qualities of glass as a material. The use is subject to a licence agreement – read more.


Download Brand Assets

Find product photography, brand assets and other visuals related to the Glass Hallmark available to download and use.


Frequently Asked Questions


Is the use of the hallmark licence free?

Yes, the use of the hallmark is entirely free! All you need to do is sign a licence agreement with FEVE, because it is a registered trademark. You can download a preview of the licence agreement here.


Is the hallmark only available for industry customers?

Absolutely not! Our ambition is to elevate this hallmark to a universally recognised symbol which can be used to communicate about the sustainability benefits of glass packaging at a glance. This means that any initiative that would support this is welcome to use the hallmark, from brands to retailers to partner organisations – and beyond!


What does a brand need to do to make use of the hallmark?

Please fill in the contact form below or email to access the hallmark toolkit, which contains everything you need to know to start implementing the hallmark. This includes technical guidelines for various placement options (embossing, on pack, on labels, digital placement), brand design guidelines, support with messaging and more. Once you have decided to integrate the hallmark onto your packaging, the next step would be to get in touch with your glass packaging suppliers to discuss how best to use the hallmark on your own product. 


Why a brand should be interested in making use of the hallmark?

Consumers are increasingly conscious of sustainability, and aware of the impact of their own purchasing choices. The main benefit to brands is having a symbol to easily communicate their own packaging sustainability commitments towards consumers. Packaging remains one of the best channels to communicate – just think of initiatives like the Fairtrade logo, which have come to be universally recognised by consumers and industry alike. By communicating on the point of difference of glass packaging, you can boost the environmental, social and economic sustainability value of the overall product offer, and remind consumers that glass stands out as an infinitely reusable and recyclable packaging that’s already widely recycled, as well as being an inert material that protects the product and makes it last. 


What does the hallmark represent? Is it a certification stamp or rather a communication tool?

The Glass Hallmark is a communication tool designed by the industry to promote the “recyclability” and “inertness” qualities of glass as materials. It represents the ability of the container glass on which the mark is put to be recycled and to optimally preserve the content as a result of its inert nature.

The Glass Hallmark does not express or claim any other product-related characteristic. It is not and official certification stamp. More specifically, the Glass Hallmark does not constitute any other environmental claim implying in any way e.g., that the glass container concerned contains a minimum percentage of recycled glass or it is effectively recycled at the end of its life. 

Join us

Do you have a question about the Glass Hallmark? Would you like to use the Hallmark on your brand’s packaging, or learn more about how glass can help your brand to stand out on the shelves? 

 Whether you’re a business, brand or retail representative, an association member, or simply an interested consumer, we can help you enhance your sustainability story! To get started, all you need to do is send us a message using the contact form and we’ll be in touch.

FEVE – the European Container Glass Federation
Avenue Louise 89, Bte 4
1050 Brussels

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Let glass be a part of your brand's story. Download our communications toolkits, and let your brand's sustainability commitments shine on the shelves. Before proceeding to download, we just need a bit of information...

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