Verescence and Ren Clean Skincare team up to launch new sustainable face mask line
Skincare lovers rejoice! Beauty just got a whole lot more sustainable with REN Clean Skincare’s new glass jar for their mask range, featuring 20% post-consumer recycled (PCR) material and a recyclable aluminium lid. The new environmentally friendly packaging solution has been developed in collaboration between Verescence and Anomatic.
Consumers are seeking out more sustainable packaging options in their quest to protect the planet, and the cosmetics industry is responding with a host of new advances in sustainable beauty. Glass has consistently led the pack of sustainable materials that brands are turning to in order to achieve environmental and health goals.
The most recent industry partnership between REN Clean Skincare, Verescence, and Anomatic is no exception, to create a glass jar with a 20% PCR content. Having pioneered the use of post-consumer recycled glass for many years with the “Infinite Glass 40”; Verescence announced “Infinite Glass 20” in 2021 as a new glass composition to increase its PCR glass production capacity worldwide. This new formulation combines a lower proportion of PCR (20%) and a glass tint adapted to meet luxury brands aesthetic requirements. For Verescence, who are scaling up the production of “Infinite Glass 20,” the use of PCR glass is set to account for more than 75% of global production from 2022 onwards, leading to a significant reduction in energy consumption and emissions generated in the glass melting process.
The result: a fresh environmentally-friendly packaging for the Evercalm Ultra Comforting Rescue Mask and the Clearcalm Invisible Pores Detox Mask range, made with Verescence’s new “Infinite Glass 20” glass composition. The initial product lineup will include REN’s award-winning Evercalm Ultra Comforting Rescue Mask, a fast-acting hydrating cream mask to help calm and soothe sensitive skin, and the iconic Clearcalm Invisible Pores Detox Mask, a purifying and mattifying mask to help detoxify and rebalance blemish-prone skin.
Bringing next generation packaging to life with innovative industry partnerships
The new eco-friendly packaging option underlines REN Clean Skincare’s Zero-Waste Pledge to only use packaging that is recyclable, made from recycled materials or reused. This pledge, launched in 2018, has already resulted in 45 tonnes of waste being recycled from landfill, 16 tonnes of waste being saved from landfill and 4.5 million single-use bags being saved from landfills.
Their search for innovative industry partners to bring these ambitions to life is already paying off. In the words of Michelle Brett, CEO of REN Clean Skincare: “REN is proud to work with packaging partners, Verescence and Anomatic, with a like-minded commitment to investing in more sustainable methods of manufacture.”
Verescence wins the LUXE PACK in green award
The launch underlines Verescence’s position as a global leader in the production of high-quality, cutting-edge, and environmentally responsible glass packaging, providing top brands with glass for more than 120 years. The company recently won the LUXE PACK in green award in the “Most Responsible CSR Initiative” category for its efforts to make PCR glass the new standard in the beauty industry, highlighting how glass packaging can help achieve a more sustainable circular.
“At Verescence we are passionate about partnering with committed brands like REN to co-develop innovative and sustainable glass packaging solutions. By choosing Verescence’s Infinite Glass 20, a composition that contains 20% of post-consumer recycled glass, REN has allowed us to reduce our CO2 emissions by 5% during the production of the glass jar and limit our impact on natural resources.“
– Verescence CEO Thomas Riou
It’s crystal clear that brands that offer unique glass packaging designs – designs that appeal to the senses and allow consumers a moment of everyday luxury, while also meeting increased environmental demands – stand out from the competition. ‘Wellness’ and ‘premium’ as well as ‘aesthetics’ and ‘environment’ are brilliantly blended in REN Clean Skincare’s future-focused packaging solution – showing that glass and sustainable beauty may soon become synonymous.
ABOUT VERESCENCE: Verescence is the global leader in glass packaging for the perfumery and cosmetics industries and has a production capacity of 600 million bottles per year. Verescence supplies its customers with glass through high quality, more environmentally friendly and innovative solutions. The company has over 120 years of glass expertise and a unique geographical footprint (4 glass production sites and 5 decorations sites in France, Spain, the United States and South Korea), making it the partner of choice for the world’s largest beauty market players. In 2021, the company employed 2,340 people worldwide and achieved sales revenue of 350 million euros. For more information, please visit verescence.com