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Pathways to net zero in glass packaging by 2050

The European container glass industry’s new report marks the first and most comprehensive industry-wide research detailing how container glass manufacturers across Europe are tackling the challenge of decarbonisation. As EU countries set their sights on lowering greenhouse gas emissions by 55% by 2030, brands and retailers can expect more rigorous accountability and emphasis on their carbon goals and decarbonisation efforts. So how are long-term partners like the packaging sector supporting these efforts to reach ‘net zero’?

Navigating the EU packaging landscape: How is the PPWR shaping the future of brand packaging?

After years of discussions, the implementation of the EU Packaging and Packaging Waste Regulation (PPWR) is approaching – marking a radical change in how brands and the packaging industry design, market and dispose of their products. From market access restrictions to ambitious targets on reuse and recycling, brands are now tasked with sourcing packaging that delivers on new requirements – and the glass packaging sector can be your partner.

Returnable Glass: Fit for the Future?

The packaging market is growing every year. At the same time, sustainability commitments that include reuse are now an integral part of many brands’ business models – and for the first time ever, there will also be reuse targets in EU legislation. Glass, one of the most established packaging materials, is uniquely positioned to lead the way towards a more sustainable future for packaging, thanks to its reuse and recycling capacities.

New EU packaging rules: what’s the impact for brands?

From artisanal spirits to world-renowned fragrances, packaging is a key component of some of Europe’s most beloved products and an important part of brand identity, helping consumers differentiate between products.
But with a transformation of EU packaging rules on the cards, brands and retailers will need to adapt their approach to packaging. The coming challenge? Finding new ways to reduce packaging waste and promote reuse and recycling, while safeguarding packaging quality and their brand identity.

How can brands and media help shape a circular future?

As demand for recyclable products grows, companies are striving to make their products more sustainable – from how they’re designed and marketed, to what information is available on their disposal.

Should health be an indicator of sustainable packaging?

Every day, we’re exposed to chemicals – in food and drink packaging, tableware and other food contact materials. Some of these risk negative effects on our health, from affecting the body’s hormones to increasing the risk of cancer, diabetes and other diseases. The good news is that by choosing the right packaging materials, we can reduce our exposure to these harmful chemicals.

In our latest live Q&A, we explored the health impacts of food packaging and introduced the revolutionary packaging assessment tool – the Understanding Packaging Scorecard.

How Glass Valley became the world’s luxury packaging leader

Our latest Q&A session followed a story of premium glass craftmanship from its 19th century roots in France’s Bresle Valley to what Glass Valley represents today – a world-leading packaging centre for the luxury industry, responsible for over 70% of the world’s luxury glass bottle production for perfume, cosmetics and pharmaceuticals.

How can the Glass Hallmark add value to your brand?

Whether it is a mark, a sign, or a word, symbols have the capacity of communicating ideas by linking visuals to concepts and experiences. But what would a symbol aiming to represent reusability, infinite recyclability and inertness look like? The European Container Glass Federation (FEVE) has produced a symbol designed to capture all these essential elements for a life where we strive to minimize waste – and that’s the Glass Hallmark.

Will wine in glass bottles stand the test of time?

Glass and wine have belonged together since the 17th century – a symbol of pride, tradition and quality that transcends time. But with new packaging solutions emerging on the market, will glass continue to be the best option? How is the industry evolving to future-proof glass packaging, and will it stand the test of time?

Making glass packaging fit for a carbon-neutral future

Brands, retailers, and consumers all want to know that the products and packaging we rely on every day is on a path to carbon neutrality. So what is the container glass industry doing to answer their call?

The future of luxury packaging – between disruption and resilience

What will the high-end creative and cultural industry look like in five years? Will sustainability remain a priority at a time when the economy faces potential downturns? From high-end cosmetics to iconic perfumes, staying competitive in the luxury sector requires a keen understanding of what’s to come.

Brand differentiation and packaging: What’s in it for brands?

When a brand’s commitment and values are mirrored in packaging design, it doesn’t just make the brand more distinctive at shelf point – it also makes the brand itself an extension of the consumer’s own lifestyle.

How can glass recyclability be a brand asset?

How can glass recyclability be a brand asset? Packaging is your brand’s calling card. It’s a powerful identifier that reminds consumers of what makes your brand special.

How do in-store promotions affect sales of products in glass?

How can do in-store promotions affect sales of products in glass packaging? Back in January 2020, together with the ANFEVI (Spain’s national association for glass container manufacturers) and international retailer Carrefour, we launched a pilot study to find out just that. Now, a little over two years later, the results are in.

How are consumer shopping trends influencing packaging, in the International Year of Glass?

2022 is here, and with it, the International Year of Glass. Kicking off with the opening ceremony at the Palais des Nations in Geneva from 10-11 February 2022 with a keynote speech from Vitaliano Torno, we marked the occasion with our 4th Future Made Clear Q&A on how consumer shopping trends are influencing packaging and how brands and retailers can keep up in the years to come.

How can glass help your product to stand out on the shelf?

With issues like health, quality and sustainability being on the top of consumer’s minds, how can choosing glass help your product stand out on busy shelves? In our third LinkedIn Live Q&A session, we brought together the worlds of academia and sales to discuss what glass packaging can say about your brand.

Can the future of glass packaging be carbon-neutral?

To mark Zero Emissions Day on 21 September 2021, we were pleased to welcome some of the brightest technical minds in the glass industry to our second LinkedIn Live Q&A session. With climate neutrality a core question for any company’s future strategy, what’s the glass packaging industry is doing to continue to offer green, sustainable solutions for consumers, brands and retailers, long into the future?

How can packaging tell a brand’s sustainability story?

Ahead of World Environment Day, we hosted our first LinkedIn Live Q&A with some of the biggest names in the glass industry. We set out to address the question every brand wants answered: with companies committing to ambitious sustainability targets over the coming decade, how can packaging help brands tell their sustainability story?