As we all strive for a more sustainable future, people all over Europe are taking more steps to reduce their environmental footprint and becoming more vocal in their expectations that businesses do more to help them make more sustainable choices. But how to combine the quality and uniqueness of a handcrafted local product with increasing needs for more sustainable options? One option is adopting the new glass hallmark on bottles and jars, as Venetian brewer 32 Via dei Birrai has.Read more
Will a common industry vision for a resource-efficient and low-carbon economy make packaging food, drink, cosmetics and other everyday products more sustainable? The partnership between Verallia and leading Spanish beer brand Mahou San Miguel is proof that this is a resounding ‘yes’ for brands, retailers and manufacturers alike and shows the importance behind the glass industry’s Furnaces for the Future vision.Read more
By introducing Vetropack’s lightweight glass bottles for another beer in its range, Austria’s Mohrenbrauerei brewery is cutting its CO2 emissions. Vetropack’s robust, lightweight returnable bottle is creating a sensation in this corner of Austria: following Mohrenbräu Pfiff, Mohrenbräu Spezial is now the second beer available from this brewery in the practical and exceptionally sustainable 0.33-litre lightweight glass bottle from Vetropack. It reduces the carbon footprint by as much as 25 percent.Read more
More than just a beer, here’s why 1664 Blanc is so successful – and what role its famous blue bottle plays. Carlsberg launched its 1664 Blanc beer as an international brand in 2016 – and ever since then, it has never stopped growing. There’s no doubt that one major factor in this success is the distinctive blue bottle supplied by the Switzerland-based Vetropack Group, one of Europe’s leading glass packaging manufacturers.