Discover the Success Stories

Verallia Italia and 32 Via dei Birrai adopt the Glass Hallmark

As we all strive for a more sustainable future, people all over Europe are taking more steps to reduce their environmental footprint and becoming more vocal in their expectations that businesses do more to help them make more sustainable choices. But how to combine the quality and uniqueness of a handcrafted local product with increasing needs for more sustainable options? One option is adopting the new glass hallmark on bottles and jars, as Venetian brewer 32 Via dei Birrai has.

Verallia Group and Mahou San Miguel steam ahead with game-changing technology to take on carbon emissions

Will a common industry vision for a resource-efficient and low-carbon economy make packaging food, drink, cosmetics and other everyday products more sustainable? The partnership between Verallia and leading Spanish beer brand Mahou San Miguel is proof that this is a resounding ‘yes’ for brands, retailers and manufacturers alike and shows the importance behind the glass industry’s Furnaces for the Future vision.

Mohrenbrau shows the greener way to enjoy beer

By introducing Vetropack’s lightweight glass bottles for another beer in its range, Austria’s Mohrenbrauerei brewery is cutting its CO2 emissions. Vetropack’s robust, lightweight returnable bottle is creating a sensation in this corner of Austria: following Mohrenbräu Pfiff, Mohrenbräu Spezial is now the second beer available from this brewery in the practical and exceptionally sustainable 0.33-litre lightweight glass bottle from Vetropack. It reduces the carbon footprint by as much as 25 percent.

Why 1664 Blanc is more than just a beer, down to its famous blue bottle

More than just a beer, here’s why 1664 Blanc is so successful – and what role its famous blue bottle plays. Carlsberg launched its 1664 Blanc beer as an international brand in 2016 – and ever since then, it has never stopped growing. There’s no doubt that one major factor in this success is the distinctive blue bottle supplied by the Switzerland-based Vetropack Group, one of Europe’s leading glass packaging manufacturers.

France’s VERCANE project marks first R&D programme to decarbonise the glassmaking process

A French consortium – formed by energy group ENGIE, glass furnace supplier Fives, and glass manufacturers Saverglass and Verescence – launched an ambitious R&D program in 2020 called VERCANE. The purpose? To support the industrial glass sector in its efforts to decarbonize glass production, by evaluating energy sources for a sustainable industrial process.

The ‘next normal’: Ardagh Group and O-I Glass invest in low-carbon footprint furnaces with innovative glassmaking technology

The glass industry is forging ahead with its vision for the Furnaces for the Future, backed by new decarbonisation initiatives that not only speak to a relentless commitment to climate-neutral glass packaging, but also set a ‘next normal’ in glass manufacturing.

Verescence and Ren Clean Skincare team up to launch new sustainable face mask line

Skincare lovers rejoice! Beauty just got a whole lot more sustainable with REN Clean Skincare’s new glass jar for their mask range, featuring 20% post-consumer recycled (PCR) material and a recyclable aluminium lid. The new environmentally friendly packaging solution has been developed in collaboration between Verescence and Anomatic.

Hitting the ‘innovation sweet spot’: How Gerresheimer’s new sustainable technology brings big environmental benefits to glass production

From a focus on holistic wellness to a search for greener products all round, the modern consumer is voting with their wallet and looking for brands that put purpose before profit – and no business wants to find themselves playing catch-up with what consumers have come to expect from their favourite products in today’s highly competitive market.

For wine lovers, glass tops the charts

When it comes to wine, what do consumers reach for? A new study by CSA and the Fédération des industries du verre shows that wine consumers prefer glass packaging, because of its recyclability and natural character.

‘Glass Seeds’: How BA Glass is nurturing communities from a young age

How do we get more people recycling? For BA Glass, it all starts with planting the seed among the youngest generations.

Beatson Clark’s glass jars ensure hungry birds will dine in style

Hungry garden birds will dine from premium and sustainable packaging this winter, thanks to a new partnership between bird food specialists CJ Wildlife and glass manufacturer Beatson Clark.

The Furnaces for the Future: the glass industry’s shared ambition for a low-carbon future

Brands and retailers alike have committed to ambitious sustainability goals, and as a material we use every day, glass packaging is playing a big part in this transition.  New furnace technologies are aiming to make glass packaging carbon neutral.

Eco2Bottle – the climate-neutral glass bottle you can take on the go

Consumers are looking for drinks they can take on the go, but that doesn’t mean they’re turning their backs on sustainability credentials. After soulbottles – a retailer in sustainable drinking bottles – set out their ambition to produce glass drinking bottles with the help of biomethane, Wiegand-Glas partnered up with bmp greengas to manufacture ‘greener’ glass bottles.

OI Container Tour 2021: Street art sparks sustainability in the Vosges region

More (and better quality) glass recycled means more recycled glass in the furnace – leading to a more sustainable packaging all round. That’s why O-I and SICOVAD are bringing together citizens, recycling, culture and local business in towns and villages in the Vosges as part of their annual Container Tour.

‘Checkouts of Thanks’ – a message to people who choose glass

Ever been thanked by a dolphin while checking out your groceries? If not, there’s a first time for everything.

Italy’s ‘Divina’ pilot marks a new breed of hydrogen-powered glass furnaces

If you’re a brand, how can you reduce the carbon footprint of your packaging? Reducing carbon emissions in production to match what consumers have come to expect plays a significant role – and it’s a shared challenge, for brands, manufacturers and even whole industries. Italy’s ‘Divina’ pilot marks a new breed of hydrogen-powered glass furnaces, set to transform an energy-intensive sectors.

Pip & Nut move to glass

Pip & Nut collaborated with Ardagh Glass Packaging to switch their whole range of nut butters from plastic to embossed glass jars. The transition came after consistent requests from Pip and Nut’s consumer community. Hear what’s behind Pip & Nut’s change to glass…

Closing the Glass Loop for a circular economy that works

We’re all looking to live more sustainably, and the glass industry is no exception. The industry-led ‘Close the Glass Loop’ initiative is just one example of a platform designed to achieve a more sustainable, circular economy – together.